교정환자의 의료서비스 질 만족과 가치만족이 재이용의사에 미치는 영향
Influence of service and value quality satisfaction on revisit intention in orthodontic patients
민희홍, 전지현, 최길복,
소속 상세정보
민희홍 ( Min Hee-Hong ) - 대전보건대학교
전지현 ( Jeon Ji-Hyun ) - 충남대학교 보건대학원
최길복 ( Choi Gil-Bok ) - 단국대학교 대학원
KMID : 1020220160160020329
Abstract
Objectives: The objective of study is to investigate the influence of service and value quality satisfaction on revisit intention in orthodontic patients.
Methods: A self-reported questionnaire was filled out by 230 orthodontic patients in Seoul, Daejeon, and Cheongju from July 1 to August 30, 2015. The contents of questionnaire included the general characteristics(6 item), quality of dental service(22 item), value(4 item), revisit intention(3 item), and satisfaction(3 item). The research tools were modified and supplemented by Han using Likert 5 points scale. Data were analyzed using SPSS 19.0 program.
Results: Quality of dental service was 3.88 points, value of dental service was 3.78 points, revisit intention was 4.06 points and satisfaction of dental service was 4.02 points.
Conclusions: The quality of dental service was lower score than other scales. This results showed that it is necessary to increase the satisfaction in service quality in the orthodontic patients.
키워드
가치 만족; 교정환자; 의료서비스 질 만족; 재이용 의사
orthodontic patients; value satisfaction; service satisfaction; revisit intention
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