정보탐색이 치과의료기관 선택에 미치는 영향
Impact of Information Search on the Choice of Dental Institution
최혜숙,
소속 상세정보
최혜숙 ( Choi Hye-Sook ) - 경운대학교 치위생학과
KMID : 1023420090090050587
Abstract
The purpose of this study was to examine the importance of information sources for the choice of dental institution among consumers of dental service and the relationship between their demographic characteristics and information search pattern. And it’s found that those who intended to use a dental institution were active in information search through human resources, and that the Internet was utilized as an additional means of information acquisition. Medical service suppliers should direct their energy into providing information in a diverse and efficient manner in order to address the buying needs of medical consumers and expedite their choice.
키워드
Information searching behavior; Choice of dental institution; Internet information of dental clinic
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